YVR Opens First Offline Retail Experience Store
21
June 2024
August 20, 2022, YVR’s first offline retail experience store opened at Songjiang Wanda, Shanghai—blending tech and style for an interactive metaverse space. This strategic start in offline marks YVR’s reach into a new channel; an “online + offline” ecosystem is taking shape as the brand accelerates.
Five zones: a metaverse “playground”
Located on the second floor of Songjiang Wanda, the store drew heavy traffic on day one. It combines VR headset demos, PC streaming on a big screen, MRC, cinema, and waiting areas—showing YVR’s take on tech and humanity in the metaverse and building a “playground” beyond reality.
On July 12, 2022, YVR launched the world’s first retail Pancake ultra-short-focus optical all-in-one—revolutionary optics for clarity, slim body, and light wear. In-store, customers can try this headset and feel the metaverse—with exclusive purchase perks.
Dozens of first-party titles are playable—including Arizona Sunshine, Synth Riders, Archer Hero, Inspiration Brush, Ink Rhyme, Chinese Craft: Pottery, and fitness apps like Punch—for all ages and family fun.
Omnichannel: a key move
Founded in 2020, YVR has shipped two headsets and built presence on Tmall, JD, and Douyin—“speed” defines its path. The offline store opens a new chapter—into offline blue ocean with full “online + offline” omnichannel.
Since 2020, 5G, AI, expanding use cases, market maturity, and the metaverse wave have pushed consumer VR past an inflection. Meta’s Quest 2 passed 10 million units as a global benchmark. Omdia estimated ~12.5M consumer VR headsets in 2021 and ~70M active headsets by 2026.
Yet China’s market is still accelerating—how to let more people know and love VR is key for domestic brands.
“VR is experience-heavy—online helps awareness, but offline trial drives purchase,” said Huang Feng, Founder and CEO. “The store explores omnichannel fusion—we want consumers to know YVR through demos and use data to iterate products.”
Great experiences—play dreams with more people
YVR upholds “help more people play dreams,” aligned with “at the crossroads of tech and humanity—great experiences and a headset that looks good, works well, and is fun.”
YVR focuses on hardware, software, and content—partnering with Qualcomm, Pegatron, 3M, BYD, JDI, OFILM, Unity, and global developers for premium content and developer platforms.
The store is another strategic step around that mission—“great experience” is no longer abstract but integrated across channels and R&D.
“The metaverse needs many partners—not solo,” Huang Feng said. “We want to lift Chinese brands globally as a leading VR tech brand. Partners who believe in VR are welcome to join and play dreams together.”