Moving Forward Together: PFDM and Sundan Partnership

In the digital era, consumer electronics matter more than ever. The partnership between PFDM and Sundan emerged in that context. A highlight is placing YVR 2 in 40 Sundan stores across ten major city clusters—including Beijing–Tianjin–Hebei, Zhejiang–Shanghai–Jiangsu–Anhui, Guangdong–Fujian, and Shaanxi–Sichuan–Chongqing—exploring new technology and an important new retail practice.

As a well-known electronics retailer in China, Sundan has a broad customer base and mature operations. PFDM brings leading XR technology to offer shoppers an unprecedented retail experience.

Embracing the spatial computing era and advancing the 3D technology revolution

Founded in 2020, PFDM focuses on spatial computing devices, aiming to deliver new digital entertainment experiences, change how people access information, advance the 3D information technology revolution, and support human progress. It has launched two milestone XR headsets. As one of the few domestic teams with full-stack R&D for spatial computing devices, PFDM balances technology, product, and market fit to create better experiences and unprecedented spatial computing.

Premium market: offline trial and instant purchase

Through this partnership, PFDM aims to make product trial and purchase more convenient. Consumers can visit a nearby Sundan store to try YVR 2 and enjoy immersive VR—from busy streets in Beijing and Shanghai’s fashion districts to historic avenues in Xi’an, YVR 2 can reach every corner.

Closer to consumers: why offline still matters

While online shopping grows for convenience, offline trial remains essential in key ways. YVR 2 experience zones let people try the headset in person, get immediate answers, and build purchase confidence. Offline presence also broadens visibility for YVR 2 and helps more people discover spatial computing. Sundan’s nationwide footprint increases access so more consumers can experience 3D space.

Coverage: reaching major economic hubs

The collaboration focuses on China’s most active economic regions, bringing high-tech products to a wide audience—including Beijing–Tianjin–Hebei, Zhejiang–Shanghai–Jiangsu–Anhui, Guangdong–Fujian, and Shaanxi–Sichuan–Chongqing—hubs of both economy and tech-forward lifestyle.

Outlook: blending virtual and real

The PFDM–Sundan partnership expands YVR 2’s reach and channels while offering shoppers more convenient purchase paths. Through this retail model, we hope to bring more people into the world of 3D technology and explore unlimited possibilities where tech meets life.